Everything Chirply does, what it costs, and where the honest limits are — in one page. All 39 capability areas below are live in production today, and the prices and plan limits are the same ones the checkout charges.
This document is generated from the product itself — the feature catalog, the plan matrix, and the live registry of every operation the platform exposes — so it cannot quietly go stale. It is written to be read by a person and eaten by a machine: the same text is served as plain markdown at https://chirply.io/handbook.txt for indexers and AI knowledge bases.
If you read nothing else, read this.
Chirply is an all-in-one business platform that combines a CRM, a full phone system, AI phone agents, two-way SMS and email, marketing campaigns, automations, a funnel and landing-page builder, lead generation, and invoicing into a single login. It is aimed at small businesses, sales teams, and marketing agencies who are currently paying for five or six separate tools that do not talk to each other. Its two defining decisions are these: you connect your OWN accounts with the underlying providers — Twilio for calls and texts, Mailgun for email, your own AI model key — so you pay carrier rates directly and Chirply never marks up the wire; and everything a human can do by clicking in the app can also be done by an AI agent through a public API, a built-in MCP server, or the assistant inside the app. It is sold as a monthly subscription starting at $47/month.
Chirply is operated by Vaughn Labs. The public site is https://chirply.io, the application lives at https://app.chirply.io, and support is reachable at support@chirply.io. There are 39 distinct capability areas live in production today, spread across 7 product categories.
Qualify against this before pitching anything else.
The single most misunderstood thing about Chirply. Get this right on a call.
Most platforms in this category buy telephony and email wholesale and resell it to you with a margin on top — you pay them per text, per minute, per email, and per contact. Chirply does not do that. You connect your own Twilio account, your own Mailgun account, your own AI model key, and your own Stripe account. Chirply orchestrates them. The money for calls, texts, emails, and AI tokens goes from you to those providers directly, at their published rates, on their bill.
Two consequences follow, and both are selling points. First, the volume that a competitor meters — contacts, calls, texts, emails, voicemail drops — costs Chirply nothing, so it is UNLIMITED on every plan including the cheapest one. Second, nobody is holding the customer's phone numbers, message history, or sending reputation hostage: those assets sit in accounts the customer owns and can walk away with.
The Chirply subscription therefore buys capability and capacity, not volume. Plans are separated by how many phone numbers, AI agents, sales bridges, IVR menus, funnels, workflows and seats you get, and which of the heavier features are switched on — never by how much you use them.
The consolidation pitch, category by category.
Chirply is not a point solution. On a discovery call, the fastest way to establish value is to find out what the prospect is already paying for and count how many of these boxes are already in their stack.
The claim to make is consolidation and a shared system of record: a call, a text, an email, an AI conversation, a payment, and an automation run all land on the same contact record, so there is one place to look before picking up the phone. The claim NOT to make is that Chirply is the deepest tool in every one of those categories. It is not, and saying so gets caught in the demo.
Chirply runs on your own Twilio account, so you keep carrier-rate pricing and own every number, recording, and log. Everything below is built in — no bolt-on dialer, no second login.
Take and make calls from the same tab your CRM is in. A real softphone docked in the top bar of every page. Inbound calls ring your browser wherever you are in the app, and outbound goes out on your business caller ID.
Work a list of 200 leads without touching the dial pad once. Multi-select contacts, hit Call, and Chirply walks the list for you — dial, talk, log the outcome, next. A docked widget that expands to a full calling view.
Stop remembering to send the follow-up. Picking the outcome sends it. Define your own call dispositions (name + color) in Settings, then attach actions to them. Choosing an outcome fires those actions in the background while you're already dialing the next number.
Land in 500 voicemail boxes without a single phone ringing. A two-leg carrier drop that deposits your recording straight into their mailbox. Their handset never rings, so you're not interrupting anyone — they just see a voicemail waiting.
Connect a hot lead to a live human in about 15 seconds. The moment a lead is ready, Chirply rings your entire rep pool at once, whispers the lead's context to whoever answers, and bridges the first one to press 1 straight through to the lead.
Route every caller correctly without hiring a receptionist. Build press-1 phone trees once and use them on the way in and the way out. Each digit can dial a number, take a voicemail, speak a message, send a text, or open a sub-menu.
Get one message to a whole list in minutes. Dial an entire audience with a pre-recorded message, text-to-speech, an interactive IVR, or an AI agent — with answering-machine detection branching to a separate voicemail script.
Coach from real calls instead of relying on memory. Opt-in recording per number. Audio is pulled off Twilio into your own storage and the provider's copy is deleted, so there's one place your recordings live.
Every line behaves exactly the way that line should. Each phone number gets its own settings page — no hunting through a shared console.
Know it's a mobile before you spend money texting it. Every contact and lead number is classified mobile, landline, or VoIP and shown with an icon across contacts, contact detail, and lead results.
Chirply's AI agents hold real phone conversations, take real actions in the CRM, and hand off to humans when it matters. Bring your own model key and pick the model per agent.
Never miss another inbound call, at 3am or on a Sunday. Point any number at an AI agent and it answers, holds a natural conversation, and actually does things — captures the caller's details, takes a message, or warm-transfers to a human.
It sounds like a person, because it doesn't leave dead air. Calls stream in real time over a dedicated edge worker instead of waiting for a full reply before speaking. The agent starts talking on its first few words, and you can interrupt it mid-sentence.
Teach it your business once, and every agent knows it. Organize everything your agents should know into topics and items — hours, pricing, services, policies, objection handling — then drop it into any agent's greeting, persona, or goals.
Audition voices in the browser instead of calling yourself to hear one. Every agent gets its own voice and language. Choose from the built-in phone voices, or from your own cloned and premium voices if you've connected ElevenLabs.
Qualify a list of 1,000 without a rep on the phone. The same agents make outbound calls — one at a time from a call outcome or an automation, or as a bulk campaign with a per-campaign goal.
The blank page problem, gone. AI is woven through the CRM, messaging, and the funnel builder — draft a reply, summarize a contact, or generate a whole landing page.
Calls, texts, emails, payments, AI conversations, and automation runs all land on the same contact record — so there's one place to look before you pick up the phone.
One record per human, with everything they've ever done on it. Inline-editable contact records with companies, business name, website, and address — plus your own custom fields for whatever your business actually tracks.
See the whole board and drag a deal to where it really is. Drag-and-drop deal pipelines with stages you define — and stage changes that can trigger automations.
Nothing falls through, and you can prove what happened. A tabbed activity feed on every contact with multi-select filters by channel and direction, plus tasks with priorities and due dates.
Do one thing to two thousand people at once. First-class contact lists, plus a multi-select bulk actions bar on contacts and lists that offers every action the platform has.
Personalization that works in every field, not just email. One renderer powers the whole platform — every built-in contact field plus all of your custom fields, with a searchable picker beside every composer.
Two-way SMS and email against the same contact, with the compliance plumbing — unsubscribes, STOP handling, suppressions, quiet hours — already wired.
Stop switching apps to find out what you already told them. Inbound and outbound SMS and email threaded together per contact, with color-coded bubbles for direction.
A reply goes out in seconds, at 2am, without you. Rule-based automatic replies on inbound messages, fully merge-field aware.
Reach a whole segment on any channel, from one screen. One-off blasts by email, SMS, ringless voicemail, outbound IVR or AI call — one composer, one audience builder, real analytics. Multi-step follow-ups are automations.
Write the good version once and reuse it forever. Reusable SMS, email, and ringless-voicemail templates — including recorded audio or text-to-speech for voicemail — available from every composer.
The boring parts that keep you out of trouble. A shared compliance layer every outbound channel runs through — no per-feature reimplementation, no gaps.
Chirply has a single registry of things it can do. Every surface that fires actions — workflows, call outcomes, bulk selections — draws from the same list, so a capability can never exist in one place and be missing in another.
Build the follow-up once and let it run forever. Multi-step workflows with waits and branching, triggered by what actually happens in your business.
Add a capability once and it shows up in every menu. Actions are defined in one registry with their fields and the surfaces they're allowed on. Workflows, call dispositions, and bulk actions all render from it.
Turn website visitors into live phone calls. An embeddable call-me button for any site. A visitor enters their number, your team rings, and the two are bridged — usually inside 20 seconds.
Build the pages, generate the leads, and drop them straight into the CRM — without a page builder subscription or a scraping tool on the side.
Ship a landing page today, not next sprint. Build multi-step funnels from blocks — headings, copy, images, buttons, and forms — by hand or generated with AI, then publish.
Fresh, targeted leads without a separate scraping tool. Search a B2B business database or Google Maps from inside Chirply, enrich the results, and import them to the CRM deduped.
Your brand on the address bar, not ours. Point a domain at Chirply and it's provisioned automatically — DNS record and SSL certificate handled through the Cloudflare API.
Chirply is multi-tenant at the database level, not by convention — four tiers, row-level security on every table, and a white-label layer that was in the design from day one.
Sell it as your own product, at your own price. Run the whole platform under your brand and your domain, issue sub-accounts to your clients, and bill them yourself.
Give people exactly the access they should have. A four-tier hierarchy — platform, agency, sub-account, user — with owner, admin, and member roles and email invites.
Know what a lead costs you before the month closes. Stripe subscriptions plus prepaid usage wallets, metered per event across every channel.
Carrier-rate pricing and no vendor holding your data hostage. You connect your own Twilio, Mailgun, OpenRouter, ElevenLabs, Outscraper, Firecrawl, and Stripe accounts. Chirply never marks up the wire.
See what a contact has paid you without opening Stripe. Connect your own Stripe and payments, failed charges, refunds, and subscription changes land on the matching contact's timeline.
Your AI agents can drive Chirply directly. A public REST API and a built-in MCP server on the same API keys — so Claude, or anything else that speaks MCP, can operate your CRM as a tool.
Tenant isolation you can point an auditor at. Row-level security is the authorization boundary — enforced by the database, not by application code remembering to filter.
Three publicly purchasable plans plus a closed founder round. Prices are per workspace, in US dollars, billed monthly or yearly.
Annual billing is ten times the monthly price, which is two months free. Everything in a lower plan is included in every higher plan. Volume — contacts, calls, texts, emails, voicemail drops — is unlimited on all of them, including Launch, because the customer pays their own providers for it.
For: Solo operator. Run your whole book of business out of one login.
For: Small team. Add an AI receptionist, ringless voicemail, and your team. This is the plan most buyers should land on, and the one marked most popular on the pricing page.
For: Agency & power user. Unlimited everything, and your AI agents can drive it.
The founder round is limited to 100 people total. A founder gets everything in Scale with every limit removed, and their rate is locked at whatever it was the moment they joined — forever. The price climbs as spots sell: monthly started at $7 and rises $1 with each monthly founder, capped at $47; yearly started at $70 and rises $10 per yearly founder, capped at $470. Because the price depends on how many have already bought, never quote a specific founder price from this document — send the buyer to https://chirply.io/pricing, which shows the live number.
The founder offer is genuinely scarce and genuinely time-sensitive, which makes it the strongest close Chirply has. It is also the one thing an agent must not exaggerate: do not invent a countdown, a spot count, or a price. State the mechanic, point at the live page.
Every limit on every plan, exactly as published on the pricing page. Use this to answer 'is X included on Y?' precisely.
| Launch | Grow | Scale | Founder | |
|---|---|---|---|---|
| Price per month | $47 | $97 | $197 | Founder ladder |
| Price per year | $470 | $970 | $1970 | Founder ladder |
You connect your own Twilio and Mailgun, so you pay carrier rates directly and we never mark up the wire. Nothing here is metered on any plan.
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| Contacts & companies | Unlimited | Unlimited | Unlimited | Unlimited |
| Calls — inbound & outbound | Unlimited | Unlimited | Unlimited | Unlimited |
| SMS & MMS | Unlimited | Unlimited | Unlimited | Unlimited |
| Emails sent | Unlimited | Unlimited | Unlimited | Unlimited |
| Ringless voicemail drops | Unlimited | Unlimited | Unlimited | Unlimited |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| Team seats | 2 | 10 | Unlimited | Unlimited |
| Sales pipelines | 1 | 5 | Unlimited | Unlimited |
| Custom fields (Usable as merge fields everywhere) | 10 | 50 | Unlimited | Unlimited |
| Lists, tags, tasks & activity timeline | Included | Included | Included | Included |
| Bulk actions | Tag, list, stage, task | + bulk SMS & email | Every action | Every action |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| Phone numbers | 1 | 5 | Unlimited | Unlimited |
| Browser dialer (softphone) | Included | Included | Included | Included |
| Warm transfer & 3-way calling | Included | Included | Included | Included |
| Call recording | Included | Included | Included | Included |
| Call transcription | Not on this plan | Included | Included | Included |
| Power dialer | Not on this plan | Included | Included | Included |
| Call outcomes with attached actions | 1 action each | Unlimited | Unlimited | Unlimited |
| Sales bridges (Hot lead to a live rep in ~15 seconds) | 1 | 3 | Unlimited | Unlimited |
| IVR flows (Inbound and outbound, same builder) | 1 | 5 | Unlimited | Unlimited |
| Ringless voicemail | Not on this plan | Included | Included | Included |
| Voice broadcast & call blast | Not on this plan | Included | Included | Included |
| Line-type intelligence | Included | Included | Included | Included |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| AI phone agents (Answer inbound, capture details, transfer to a human) | Not on this plan | 1 | Unlimited | Unlimited |
| Real-time streaming voice (~1s response, barge-in — not walkie-talkie) | Not on this plan | Not on this plan | Included | Included |
| AI Brain knowledge base | Not on this plan | 1 brain · doc upload | Unlimited · + website crawling | Unlimited · + website crawling |
| Outbound AI calls | Not on this plan | Not on this plan | Included | Included |
| Bulk AI call campaigns | Not on this plan | Not on this plan | Included | Included |
| AI drafting & contact summaries | Not on this plan | Included | Included | Included |
| Bring your own model key | Included | Included | Included | Included |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| Unified SMS + email inbox | Included | Included | Included | Included |
| Autoresponders | 1 | 10 | Unlimited | Unlimited |
| Broadcasts — email, SMS, voicemail, IVR & AI calls | Unlimited | Unlimited | Unlimited | Unlimited |
| SMS, email & voicemail templates | 10 | Unlimited | Unlimited | Unlimited |
| Compliance — DNC, quiet hours, STOP, unsubscribe | Included | Included | Included | Included |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| Workflows (active) | 3 | 25 | Unlimited | Unlimited |
| Full trigger set & run history | Included | Included | Included | Included |
| Voice steps — RVM, IVR, sales bridge, AI call | Not on this plan | Included | Included | Included |
| Click-to-call widgets | Not on this plan | 1 | Unlimited | Unlimited |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| Funnels & landing pages | 1 | 10 | Unlimited | Unlimited |
| AI page & funnel generation | Not on this plan | Included | Included | Included |
| Custom domains | Chirply subdomain | 1 | 10 | Unlimited |
| Built-in lead generation (B2B database + Google Maps, deduped into the CRM) | Not on this plan | Included | Included | Included |
| Invoicing | One-off & recurring | All 6 invoice types | All 6 invoice types | All 6 invoice types |
| Payments on the contact timeline | Included | Included | Included | Included |
| Capability | Launch | Grow | Scale | Founder |
|---|---|---|---|---|
| REST API | Not on this plan | Included | Included | Included |
| API keys | Not on this plan | 2 | Unlimited | Unlimited |
| Built-in MCP server (Let Claude and other agents operate your CRM as a tool) | Not on this plan | Not on this plan | Included | Included |
| Webhooks — triggers & steps | Not on this plan | Included | Included | Included |
| Bring your own providers | Included | Included | Included | Included |
| Support | AI support, 24/7 | AI support, 24/7 | AI support + human escalation | Direct founder line |
| Account snapshots (Freeze a workspace's setup and reinstall it anywhere) | 3 | 25 | Unlimited | Unlimited |
| Sell snapshots & list on the marketplace (Buyers pay through your own connected Stripe — we take no cut) | Not on this plan | Not on this plan | Included | Included |
| Client sub-accounts (Reseller partner add-on) | Not on this plan | Not on this plan | Not on this plan | Not on this plan |
| White-label & custom app domain (White-label partner add-on) | Not on this plan | Not on this plan | Not on this plan | Not on this plan |
These sit on top of the ladder rather than beside it. Each one includes Scale in full.
Two capabilities are deliberately not on any retail plan: issuing client sub-accounts, and white-labeling the platform. Both are partner add-ons, aimed at agencies and consultants who want to sell Chirply as their own product.
Sell Chirply to your clients and keep the margin. Includes Scale, in full.
Ship the whole platform as your own product. Includes Scale + Reseller, in full.
Both add-ons bill monthly regardless of how the underlying plan is billed, and both can be cancelled without touching the underlying plan. The discounted prices are attached to a 24-hour window that opens the first time a founder visits their billing page.
An important disclosure for any conversation involving partners: a Chirply account sold by a reseller or white-label partner is created, priced, billed, and supported by that independent partner, not by Chirply. Partners are not our agents and do not speak for us.
Every account holder is an affiliate automatically — no application.
Chirply pays two-tier recurring commission on referred subscriptions. The default published terms are 25% on people you refer directly and 5% on the people they in turn refer, paid recurring for as long as the referred subscription stays active. Partner-audience terms are richer than standard terms.
Commission rates are set per campaign by platform admins and can change, so treat the numbers above as the standing default rather than a contractual promise. A prospect who wants exact current terms should read them on their own affiliate page inside the app, which always renders the live campaign they are actually on.
Never let a prospect discover this after they've signed. Raise it during discovery.
Because every provider is bring-your-own, the customer holds accounts with the providers below and pays them directly at published rates. Chirply adds nothing to those bills and never touches that money. Which of these a customer needs depends entirely on what they turn on — a business that only uses the CRM and pipelines needs none of them.
There is deliberately no platform wallet gating sends: Chirply will not block a customer's campaign because of a balance held by us. Their spend is between them and their providers.
The buying and onboarding path, end to end.
There is no public self-signup and no free trial with no card. An account comes into existence in exactly one of three ways: somebody completes a paid checkout, a platform admin comps them an account, or an existing workspace invites them as a team member. This is deliberate — it keeps the tenant list clean — but it means an agent should never tell a prospect to 'go sign up free'.
Practical onboarding note worth mentioning to nervous buyers: a whole workspace configuration can be captured as a snapshot and reinstalled into another workspace. Agencies use this to set a client up in one click instead of rebuilding from scratch, and there is a marketplace where snapshots can be shared or sold.
The differentiator most competitors cannot match, and the reason this handbook exists.
Chirply is built so that anything a human can do by clicking, a machine can also do. That is not a marketing line about having an API — it is an architectural rule enforced in the codebase. Every action is defined exactly once, and three surfaces are thin adapters over that one definition, which means they cannot drift apart.
There are currently over five hundred distinct operations exposed this way. The complete list, with a plain description of each, is at the end of this document.
Why this matters commercially: a business that wants its own AI agents to book appointments, update deals, send follow-ups, or run reports can point them straight at Chirply. Most CRMs in this price bracket expose a handful of endpoints and call it an API.
What NOT to claim: Chirply does not currently hold SOC 2, ISO 27001, or HIPAA attestation, and does not sign BAAs. If a prospect's buying process requires any of those, say so plainly and escalate to a human rather than improvising.
A shared layer every outbound channel runs through, so there is no per-feature gap.
Framing for a sales conversation: Chirply gives a business the tooling to comply. It does not make them compliant, and it is not legal advice. Whether a given campaign is lawful depends on their consent records and their jurisdiction. Do not tell a prospect that using Chirply makes cold outreach legal.
Building in public is a real asset on a sales call with a skeptical buyer: the ship log is a verifiable, dated record of the product moving, which is exactly the objection ('is this thing going to still exist next year?') that a young platform normally cannot answer.
Short, accurate answers an agent can say out loud.
The objections that actually come up, with the honest answer rather than the clever one.
What to find out before recommending a plan. Each answer maps to a specific feature.
Read this before writing an outbound script. Every line here exists because getting it wrong costs a customer or creates a legal problem.
Vocabulary a caller may use, or may need explained back to them.
All 554 operations Chirply exposes, across 38 domains. Every one is available to the app's UI, the REST API, the MCP server, and the in-app assistant identically.
This is the exhaustive answer to "can Chirply do X?". Each entry is one thing the platform can do, with the name a machine calls it by, the wording used on the button a person would click, and a description of the effect. Entries marked HIGH RISK are irreversible, outward-facing, or spend money — the in-app assistant will not run those without a human clicking Approve.
Read-only operations are marked READ. Everything else changes data. Some operations additionally require an admin or owner role in the workspace, and that is noted where it applies.
13 operations.
32 operations.
5 operations.
19 operations.
12 operations.
20 operations.
3 operations.
5 operations.
35 operations.
35 operations.
15 operations.
5 operations.
12 operations.
4 operations.
5 operations.
21 operations.
44 operations.
24 operations.
11 operations.
23 operations.
10 operations.
6 operations.
10 operations.
8 operations.
6 operations.
10 operations.
10 operations.
20 operations.
5 operations.
3 operations.
12 operations.
6 operations.
6 operations.
58 operations.
7 operations.
15 operations.
6 operations.
13 operations.
Live pricing, including the current founder price, is on the pricing page. The features page is the same catalog with diagrams, and progression is the dated log of what shipped each day.